Insanely Simple
Anyone who knows me can attest how much I love Apple. It’s true. I’m a nerd like that. So I probably should have been excited when, after Jobs’ passing, the bio by Walter Isaacson came out–right? Nah. As much as I appreciate the man behind the curtain, I wasn’t too into reading about how he and his wife met. Travelling through airports at least once a month, reading snippets here and there, I knew that this book would never get read in my library. Call me sentimental, but I was more into how he built the company and how he brought it back from near death in the 90’s. Enter, Insanely Simple. A book by Ken Segall who was right by Jobs’ side from NeXT through the second Apple generation. This, is worth reading to me. Check it out come April 2012 and a blurb after the jump.
From Segall’s blog:
True confession time:
I’ve written a book.
Something tells me you won’t be surprised when I tell you it’s about Steve Jobs and Apple. But this book is different. Really.
That’s because (a) I had a unique vantage point to some pivotal events in Apple history, and (b) this book focuses on one thing alone — the core value that has driven Apple since the beginning.
Insanely Simple is about Apple’s obsession with Simplicity.
