Camp’s REAL Fruit Juice

I found this little gem of an innovation while browsing LinkedIn, believe it or not. Brazilian creative agency, AGE Isobar grew fruit into actual box-shapes for that real taste. While I find the idea neat and far from ordinary, I can’t help it to be a little weirded out buying a piece and eating it like normal. Personally, I have a huge issue with texture so that may be majority of my reasoning. But it’s still pretty ingenious. Thoughts?

May 21, 2012  |  No Comments